Where's my next client coming from?

Still asking yourself, "Where's my next client coming from?"

I keep asking myself that. Have done since I left full-time teaching — must be ten years now.

Teaching was simple. Turn up. Do your stuff. Go home. Get paid at the end of the month.

Then I left, and there was no client waiting for me. I had to go and find them myself.

First one's the hard one. Because once someone's seen me, once they've experienced what I actually do, that bit's easy. Getting them there in the first place — that was the problem.

Took me a while to work out. I am a bit of a slow learner.

Mandy's still trying to teach me how to fold a bedsheet. Thirty-odd years married and I still can't get it right.

So I did what most people do. I found a brilliant way of pulling in clients, got so busy I couldn't service them all, started turning people away. And because I was full, I stopped marketing. Why wouldn't I — I was rammed.

Three months later, the list's exhausted. Back to square one. I don't know anybody who'd be even vaguely interested in what I do.

Feast and famine, they call it. I didn't call it anything. I just lived it, over and over, and never worked out why.

Same mistake, different disguise, every time. The well would run dry and I'd invent a new way of filling it up. Never the same way twice.

Eventually I started searching the web, like everybody does. There's got to be an answer out there somewhere as to why I couldn't get enough regular clients.

That's where I came across Entrepreneurs' Circle. Nigel Botterill talks about the rhythmic acquisition of customers — not a burst, not a drought, a rhythm. I thought I'd learn it, apply it to my own business, get on with things.

Didn't expect to end up training as one of their coaches. But that's what happened.

What I hadn't got was a system. I'd been inventing everything, every time, from nothing.

Once you've got a system, you follow it. If it doesn't work, you adjust the system. You don't throw the baby out with the bathwater every twelve weeks.

That's what the Diagnostic's for. Frustrated owners, right here, right now. Not in six months. Now.

That's why it's thirty days. Get you moving.

My mum used to say it, whenever things got fretful. Stress, stress. I haven't got time to be stressed. I'm too busy.

Sound familiar?

If you're sat there constantly asking yourself where's my next client coming from, I've got a solution for you.

That's what the Diagnostic sorts. One gap. One fix. Thirty days.

If it was me, I'd book this right now.

Book your Diagnostic

Right. So that's the story.

Here's what people actually ask me.

Why do you have to pay for this?

Because free advice is worth exactly what you paid for it.

I learned that one the hard way. If someone's not willing to put money down, they're not going to take the action either. Doesn't matter how good the advice is.

So there's a price on it. Not because I need the cash. Because I need to know you're serious before we spend forty-five minutes on your business.

Skin in the game. That's all it is.

What if I don't know what my "one gap" actually is?

That's the whole point. You're not supposed to already know — if you did, you wouldn't need me.

You get a second pair of eyes on it. Between us, we find the block.

Is 45 minutes really enough to sort anything?

Not everything, no. I'm not going to fix your whole business in forty-five minutes — nobody could, and I'd be lying if I said otherwise.

That's why it's one thing. One solution. Not everything, fixed.

What we will do is find the thing. The one that's actually stopping you.

What happens after the thirty days?

You should see a noticeable difference. A bit more money coming in. A bit more time for the people you love. Less stress.

Small things. But they add up to a lot.

From there, it's up to you. Some people take their one fix and run with it — job done. Others want to keep going — more problems sorted, more fixed properly. That's the 90-Day Calibration. Same approach, just longer, more of it.

Either way's fine by me.

Still asking yourself, "Where's my next client coming from?"

You don't have to work that out on your own.

If you're a business owner and you'd like a second pair of eyes on what's getting in the way of consistent client acquisition, book your Diagnostic and let's find the one gap that's holding you back.

One gap. One fix. Thirty days.

Book your Diagnostic

Or, if you'd rather talk first, get in touch with Magnitude and we'll have a conversation about where your business is right now and what you're trying to achieve.

Magnitude📞 01902 214323✉️ patrick@magnitude.biz🌐 www.magnitude.biz